Usain Bolt und Co. füllen Kassen der Ausrüster

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Der Sprintstar trägt Puma, die US-Basketballer Nike. Und Adidas spricht schon jetzt von den kommerziell erfolgreichsten Spielen aller Zeiten.
09.08.12, 11:22

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EPAepa03351594 Usain Bolt of Jamaica takes off his shoes after winning his mens 200m semi final at the London 2012 Olympic Games Athletics, Track and Field events at the Olympic Stadium, London, Britain, 08 August 2012. EPA/JOHN G.MABANGLO

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REUTERSSprinter Usain Bolt of Jamaica poses with his running spikes and official team uniform for the London 2012 Olympic Opening Ceremony during a photo shoot, arranged by his sponsors PUMA, beside a traditional routemaster bus outside the British Museum

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dapdBritish cyclist Sir Chris Hoy shows his two Olympic medals, as he greeted fans at the BT London Live concert at Hyde Park in central London, Wednesday, Aug 8, 2012. (Foto:Joel Ryan/AP/dapd)

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EPAepa03312119 Olympic volunteers prepare the beach volleyball training courts at Horseguards Parade in central London, Britain, 20 July 2012. London will be host for the 2012 Olympic Games which will take place from 27 July to 12 August 2012. EPA/ANDY R

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dapdBritains Mo Farah celebrates winning gold in the mens 10,000-meter final as the Olympic flame is seen in the background during the athletics in the Olympic Stadium at the 2012 Summer Olympics, London, Saturday, Aug. 4, 2012. (Foto:Matt Dunham/AP/dapd)

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REUTERSBritains Jessica Ennis celebrates winning her womens heptathlon 800m heat at the London 2012 Olympic Games at the Olympic Stadium August 4, 2012. Ennis was the overall winner in the heptathlon. REUTERS/Lucy Nicholson (BRITAIN - Tags: SPORT

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REUTERSJamaicas Usain Bolt (2nd L) runs on his way to winning his mens 200m round 1 heat during the London 2012 Olympic Games at the Olympic Stadium August 7, 2012. From L to R: Nigerias Noah Akwu, Bolt, Isiah Young of the U.S., Switzerlands Alex Wilson

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Puma-Sportschuhe

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REUTERSLebron James (L) of the U.S. chases down the loose ball with Australias Joe Ingles during their mens quarterfinal basketball match at the North Greenwich Arena in London during the London 2012 Olympic Games August 8, 2012.

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REUTERSLebron James (L) and Kobe Bryant both of the U.S. high-five each other during their game against Australia during their mens quarterfinal basketball match at the North Greenwich Arena in London during the London 2012 Olympic Games August 8, 2012.

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dapdA policeman patrols an entrance gate as volunteers walk, at the Millennium Stadium in Cardiff, Wales, prior to the start of the womens group E soccer match between Great Britain and New Zealand, at the 2012 London Summer Olympics, Wednesday, July 25,

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EPAepa03335428 A supporter of Team GB sits on the stand during the mens Handball match between Great Britain and Argentina for the London 2012 Olympic Games, London, Britain, 02 August 2012. EPA/SRDJAN SUKI

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ReutersBritish athletes attend a welcoming ceremony for Team GB in the Olympic Village in London July 24, 2012. REUTERS/Neil Hall (BRITAIN - Tags: SPORT OLYMPICS)

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REUTERSA robotic leg is pictured at the Adidas innovation laboratory in Herzogenaurach May 7, 2012. U.S. market leader Nike and German rival Adidas are locked in their own Olympic battle to boost athletes performance and squeeze maximum value out of the L
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