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REUTERSApple Inc. CEO Tim Cook takes the stage after the introduction of the iPhone 5 during Apple Inc.s iPhone media event in San Francisco, California September 12, 2012. REUTERS/Beck Diefenbach (UNITED STATES - Tags: SCIENCE TECHNOLOGY BUSINESS)

Jonathon Ive, vice president of industrial design at Apple Computers, with one of his inspired designs, the apple I-Mac which won him the innaugural designer of the year award, and a cheque for £25,000 at the Design Museum in central London, Monday June

REUTERSScott Forstall, senior vice president of iOS Software at Apple Inc., speaks during the Apple Worldwide Developers Conference 2012 in San Francisco, California June 11, 2012. REUTERS/Stephen Lam (UNITED STATES - Tags: BUSINESS SCIENCE TECHNOLOGY)

REUTERSEddy Cue, senior vice president of Internet Software and Services for Apple Inc., speaks about video offerings in iTunes during Apple Inc.s iPhone media event in San Francisco, California September 12, 2012.. REUTERS/Beck Diefenbach (UNITED STATE

dapdThis undated picture made available by Dixons Retails PLC on Tuesday Jan. 31, 2012 shows John Browett in London. Apple Inc. has named Dixons Retail CEO John Browett Tuesday Jan. 31 2012 as its top retail executive, charged with developing the sales st