19.05.2012

Wie Kult-Firmen zu ihren Namen kamen

Google, Lego, Nintendo: Welche Geschichten hinter den Namen der Welt-Konzerne stecken, erfahren Sie hier.

von: Evelyn Peternel

© Bild: REUTERS

REUTERSVirgin Group Chairman Richard Branson dangles on a rope to unveil the Virgin Mobile logo in Mumbai March 2, 2008. Virgin Mobile, a unit of British communications group Virgin Media, has launched youth-focused services in India through telecom opera

© Bild: dapd

dapdIn this Dec. 20, 2010 photo, a sign in a Starbucks is displayed in New Yorks Times Square. Starbucks Corp. said Tuesday, Aug. 30, 2011, that it will have packages of its Keurig coffee pods available at U.S. grocery stores and specialty retailers begin

© Bild: dapd

dapdARCHIV: Das Logo des Sportausruesters Puma haengt am Firmensitz in Herzogenaurach (Foto vom 15.02.11). Der Sportartikel- und Lifestylekonzern Puma hat im ersten Quartal Umsatz und Gewinn gesteigert. Die Erloese stiegen um 13,2 Prozent auf 773,4 Millio

© Bild: REUTERS

REUTERSA Sony logo is seen as customers look at Sonys digital cameras at an electronic shop in Tokyo May 10, 2012. Shares in Japans consumer electronics giant Sony Corp slipped quietly to a quarter century low this week, a sign of how the Walkman and Play

© Bild: dapd

dapdARCHIV: Ein Logo der VoIP-Software Skype spiegelt sich in Berlin fuer eine Fotoillustration im Auge einer Frau (Foto vom 20.01.11). Das Softwareunternehmen Microsoft plant Berichten zufolge die Uebernahme des Internettelefonieanbieters Skype. Der Kauf

© Bild: REUTERS

REUTERSA man is reflected on Sharps logo on its fridge at an electronic shop in Tokyo October 29, 2009. Japans Sharp Corp posted its first quarterly profit in a year on Thursday as a recovery in TV and panel demand helped offset a firmer yen, and the worl

© Bild: REUTERS

REUTERSAn illustration picture shows the Nokia logo on a used cell phone, in Zurich, April 30, 2012. Nokia, which once ruled the mobile phone roost, was wrongfooted by the rise of smartphones. And while it may have hoped the iPhone phenomenon was close to

© Bild: REUTERS

REUTERSJournalists are silhouetted during Nintendo Co Ltds news conference in Chiba, east of Tokyo, in this October 10, 2007 file photo. Nintendos U.S.-based servers were attacked several weeks ago but no consumer data was stolen, the company said on June

© Bild: dpa/Daniel Karmann

dpa/Daniel KarmannARCHIV- Das Logo des Spielwarenherstellers Lego (hier zusammengestellt aus zahlreichen Lego-Männ ist am 0 am 04.02.2011 in NürnbMittelfrtelfranken) am Stand deslwaren-Herstellers Lego w&#o wähder Spielwpielwarenmesse zu seher Bauklöt

© Bild: REUTERS

REUTERSA Vodafone logo is seen on a Blackberry phone in London November 9, 2010. Vodafone , the worlds largest mobile operator by revenue, raised its full-year outlook and announced the latest stage in its disposal programme, a 3.1 billion pound sale of i

© Bild: EPA

EPAepa03135073 A model display Intel Xeon Processor E5 family server chip, in Southern Indian city of Bangalore on 07 March 2012. Intel Xeon processor E5-2600 family server chip which is up to 80 per cent higher performance than the previous-generation Xe

© Bild: dapd

dapdBerlin/ ARCHIV: Eine Kundin des schwedischen Moebelherstellers Ikea traegt in Berlin eine Papiertuete mit dem Logo des Unternehmens (Foto vom 03.09.08). Der internationale Moebelkonzern IKEA hat seinen Gewinn im vergangenen Geschaeftsjahr trotz der wi

© Bild: dapd

dapdFILE - In this Feb. 28, 2010 file photo, a worker prepares a booth of IBM at the CeBIT in Hanover, northern Germany. International Business Machines releases its quarterly financial report Monday, Oct. 18, 2010, at the market close. (Foto:Joerg Sarbac

© Bild: REUTERS

REUTERSOld unused computers and monitors sit in the main hall of the Shanghai Stock Exchange August 18, 2009. Chinas stock market showed signs of stability on Tuesday morning after tumbling 5.8 percent on Monday, its biggest daily percentage drop in nine

© Bild: dapd

dapdA variety of Coca-Cola cans and bottles are seen on a counter at a local store in West Bath, Maine, on Monday, Aug. 8, 2011, in this photo illustration. Coca-Cola Bottling Co. reports quarterly financial results Tuesday, Aug. 9, after the market close

© Bild: dapd

dapdThis Feb. 7, 2012 photo, shows cans Diet Pepsi Wild Cherry at a store in Pittsburgh. PepsiCo said Thursday, Feb. 9, 2012, it will cut 8.700 jobs in a cost-cutting move as it increases investment in advertising and marketing in North America. (Foto:Gen

© Bild: EPA

EPAepa03179294 (FILE) A file photo dated 20 May 2010 shows an Audi logo being polished at the Audi AG general meeting in Ingolstadt, Germany. Media reports on 11 April 2012 state that German car maker Audi is about to announce the purchase of Italian mot

© Bild: APA FRANK LEONHARD

Apple

© Bild: REUTERS

REUTERSA box from Amazon.com is pictured on the porch of a house in Golden, Colorado in this July 23, 2008 file photo. Amazon.com Incs quarterly earnings beat Wall Streets most bullish expectations as the worlds largest Internet retailer brought costs un